Prince Tennis Essay

Prince Sports is a leading tennis supplier in the international commercialise. They extradite many products including racquets, bags, apparel and former(a) accessories. They are leaders in innovation in tennis and fox invented new racquet technology. Prince is excellent at catering to all types of tennis players, from juniors to professionals and everyone in-between. An environmental force that testament work for Prince is the continuing growth of the population. The population is expected to continue maturement which will provide prospect for all markets. The boom in technology in the 21st century has created an atmosphere where anyone can guard access to information at any time. The quality and quanity of information on the web today is split than ever.Smith is now able to mapping social networking tools, there is more advertising opportunity to choke with their customers. As stated in the text, there is a walloping growth in tennis federation in recent years. Tennis pa rticipation in the United States was up 43 percent- the fastest growing traditional individual sport in the coun move, says Nick Skally, a senior marketing manager for Prince. With increase sphericalization competetors in the tennis industry could pose a future challenge for Prince. If Prince continues detonateing in the global market place, especially if they sell to un-developed countries, they may have the threat of increased taxation, inflation or risque exchange rates. It is most-valuable that they choose wisely where they globally market their product.Prince is in a great note because there is an increase in playing tennis as a sport. To continue the growth of the tennis industry in the US Prince should continue placing advertisements in stores worry Wal Mart and Target, where they sell their products. They could also waiver more television commercials, and internet advertisements showing people having fun playing tennis with Prince sky. Promotional activities Prince c ould use to reach recreational players could include coupons for Prince tennis equipment inthe newspaper or catalogs. They could host a charity fund raiser event at a facility with tennis courts, and give out freebies like t-shirts, and water bottles. Prince could place advertisements in popular adult sport magazines.Promotional activities to reach junior tennis players could include marketing on common social networking sites like facebook and twitter. Kids generally watch a stool of tv and pay attention to tv, televison commercials showing high level juniors having a great time with their Prince gear could be a good promotional strategy. Running an event geared towards junior tennis players to try out Prince rackets could be a great way to promote Princes junior reproach as well.To gain distribution and sales in mass merchandisers like Target and Wal Mart Prince could have commit of purchase displays in the sporting sections. Large advertisements in the store, coupons for Prin ce products. It is important to keep prices reasonable in large retail stores because chances are there will be other tennis options that are reasonably priced as well. In specialty tennis shops Prince could provide demo rackets, posters, detailed catalogs, information on racquets and strings. They could distribute other accessories to shops like bags, and sneakers. They could run deals at certain times, like if a customer spends a certain meat of money of Prince products, they receive a complimentary Prince bag. Prince could advertise their product in local newspapers or magazines, so that consumers know their product is available at specialty shops.In evaluating new countries to aggressively market their products it is important to evaluate each markets trade barriers like tariffs and quotas. These barriers could make the Prince product too pricey in certain countries and limit their exports. It is also important to understand the culture when considering countries to distribute to. If Princes products gaint suit a certain culture it is best not to select that country. Understanding the efficacious system of countries being considered is important as well. There are lack of civil, commercial and criminal codes in many countries, that Prince probably would not want to expose their company to. Countries that Prince may consider agressivley marketing in are, Canada, United Kingdom, and Brazil.Once Prince decided upon countries to market in, depending on the countries atmosphere, they could place ads on billboards and in storesthat carry their product. Advertisements on popular television channels and radio stations could be helpful in getting the brand seen as well. A great marketing strategy in other countries could be to sponser tennis players from those countries with Prince equipment. thusly consumers in those markets would relate to the brand on a more personal level.The Prince marketers are concerned with staying in advance of the curve and constant ly learning and studying the market. They have covered all bases in the tennis market with their junior, recreational and performance lines. Prince is headed in a positive direction and is planning on continuing to expand and thrive in the global tennis market, with their quality, specialty equipment and the continuing increase of consumer interest in tennis.ReferencesKerin, R., & Hartley, W. (2013). marketing (11th ed.). New York, NY McGraw Hill.