What Is The American Consumers Potential Sports Ticket...

LIST The list selection chosen is the American Consumers: Potential Sports Ticket Buyers. I chose this list because it relates to the category of sports fans that are involved with the upcoming events of the Fall sports season. The list fits my search criteria as it can be used to target potential ticket buyers with products that Miles Kimball offers. These fans are preparing for the season as is right around the corner, so they will want to match their gear with the sporting event that they are attending. Ordering through the Miles Kimball catalog gives the fans a source to buy authentic merchandise with the added convenience. The first reason that the list is chosen relates to the source being a direct response list. This allows Miles†¦show more content†¦The list being updated monthly shows that everything is up to date with high quality content and relevant financial statements. The recent financial statements and quality show that the list will be informative, credible, and useful. The monthly updates might be more expensive as they provide information that is most relevant to what Miles Kimball is looking for. Also, having a list that is updated less frequently may hurt the company in the long run as the information is outdated and irrelevant in the current mailing. SELECTS The first select chosen is the customer base of gender, 5.00/M extra. I chose this select because there is a strong relation of more men to women liking sports as it is listed at 80% male and 20% female (Kantar, 2017). The select represents a broad majority of people rather than trying to figure out several complex demographics like how many of each senior citizen, young adult, children, etc are sports fans. The 80/20% is a clear amount of people to allocate resources that will have a positive effect on the return on invest versus trying to figure out how many catalogs to mail out to the multiple demographics. This select is both cost and time efficient as there are only two categories to consider that involve all age groups, rather than deciding on which exact group would yield the greatest return. The final select chosen is the geography of the sports fans at 5.00/M extra. The geography of a consumer plays a bigShow MoreRelated Armchair Economist book report Essay1090 Words   |à ‚  5 Pagesto national theories. Landsburg talks about the power of incentives in his first chapter. What he is referring to is how incentives drive peoples decisions to do things in life. He makes an analogy that Seatbelts kill. This statement refers to the added protection one gets from wearing a seatbelt, which will entice someone to take greater risks while driving a vehicle. We as consumers are bombarded with incentives everyday in the market place. Incentives, come in all forms, saleRead MoreSports And The National Football League1608 Words   |  7 Pagesthose who love sports, especially when their home team wins a game. Even if they do not win, fans will stick by their teams. Local businesses go great lengths to show support for their local teams. For example, the Reunion Tower in Dallas changes its light colors to support the local teams on game days. Sports also have a way of connecting fans with places as they cheer for a touchdown, homerun, or goal at public restaurants and bars. Because team owners are aware that pro sports play an importantRead MoreTicketmaster Case Analysis3311 Words   |  14 Pagesticketing services for leading arenas, stadiums, professional sports franchises and leagues, college sports teams, performing arts venues, museums, and theaters. Ticketmaster’s pledge to its clients is, â€Å"To provide the best systems, services, and tools for the optim al sale of tickets to the widest possible audience. For Ticketmaster consumers, its pledge is, â€Å"To provide convenient, secure, and fair access to the best possible tickets offered by our clients.† http://www.ticketmaster.com/h/about_usRead MoreMarketing Plan: Leinenkugel Brewing Company4560 Words   |  19 Pagescurrent beer industry not many companies are incorporating the winter extreme sports scene into their marketing plans. Skiing and snowboarding attract a vast number of people every winter and tapping into the winter extreme sports market may be beneficial for Leinenkugel as well as Colonial Wholesale Beverage. Therefore, Leinenkugel will offer a winter promotion entitled the Winter Wonderland Getaway that will give consumers the opportunity to win prizes, go on vacation, and drink delicious beer. CodesRead MoreUfc Porters 5 Forces2156 Words   |  9 PagesChampionship and Cultural Viability I. Introduction The UFC, Ultimate Fighting Championship, belongs to the mixed martial arts industry. It is actually the largest MMA promotion company in the world. Mixed Martial Arts is a full contact combat sport. It allows the use of both striking and grappling techniques. There are numerous types of mixed martial arts including boxing, wrestling, kickboxing, karate, and taekwondo. II. General Environmental Analysis a. Technology Mixed martial arts haveRead MoreIntegrated E-Marketing Plan: Developing an E-Marketing Plan for Competing in the Electronic Global Marketplace16077 Words   |  65 Pagesabout the social behaviors of consumers will give the business a direction for their marketing needs. Not all ski enthusiasts are from the United States, and some obstacles that come from global travel is the language barrier as well as time differences. The website will alleviate the time obstacle, with 24 different time regions, the website will give information 24/7. The internet has helped to break down the language barrier; with translation websites consumers of all ethnic backgrounds willRead MoreNashville Predators Essay3491 Words   |  14 Pagesperformance was consistently among the top three teams in the league, but still faced many challenges. Although the Predator’s on-ice performance continued to mature, they still struggled with growth in ticket sales. How does a number three ranked NHL team fall to twenty-three of thirty teams in overall ticket sales? Clearly something needs to be evaluated in the management marketing strategy. According to many officials, Nashville has all the tools to generate a profitable franchise. It seems that sinceRead MoreEbay Case Study: Assess how the characteristics of the digital media and the Internet together with strategic decisions taken by its management have supported eBays continued growth.2376 Words   |  10 Pagesat the core of the business, eBay has been able to offer buyers maximum convenience and accessibility. Users with an access to an internet connection, whether on a computer or mobile phone, can visit eBay around round the clock to compare prices and make purchases, without having to leave their homes or offices from around the world. By being independent of a loc ation, eBay has been able to reach into global markets and increase their consumer base drastically. For sellers, e-commerce offers a wayRead MoreWhat Will Scoot Be?2825 Words   |  12 PagesNanyang Academy of Fine Arts Department of Design and Media Research and Communication Studies What Will Scoot Be? Analysis Report of SIA New Budget Airlines Author: Evi Pringgodigdo 3E-F09DM0592 Date: 30 October 2011 Lecturer: James Sin ------------------------------------------------- TABLE OF CONTENTS Abstract 3 Introduction 4 Target Market 5 Market Positioning 7 Creative Design Strategy Proposal 9 Conclusion 10 AppendicesRead MoreMarketing and Qantas2726 Words   |  11 Pages862466 Contents Introduction 3 Marketing Audit, Planning and New Strategy 4 SWOT Analysis 5 Qantas Macro Environment 6 Qantas - Micro Environment 7 Marketing Research and Intelligence 8 Market Segmentation 8 Market Positioning 9 Buyer Behavior 10 Conclusion 11 References 12 Author Biography 12 IntroductionQantas is recognized as the worlds leading long distance airways, established in Queensland in 1920, being the second oldest airlines of the world. Today, the airways

My Family Trandition Essays - 849 Words

There are many traditions in my family that we take part in. Some are sports such as baseball, basketball and football. others are holiday traditions such as Christmas and the Fourth of July. Many people have traditions that have been passed down from their ancestors but some traditions are what they have created as a family. I have lots of each of these but a few that I have chosen are Christmas traditions like Christmas trees and stockings. Others are baseball or the fourth of July. We all have traditions we love doing and many we all share with each other. First I will talk about baseball. Baseball is said to be the national pastime of America. Baseball dates back all the way to the 19th century some say it started in England†¦show more content†¦a little bit after the war ended there was a baseball player name Jackie Robinson. he was the first black man to play professional baseball with other white men. everybody hated him and wanted to get him out but little did they know he would revolutionize the sport. Like baseball, Basketball is a beloved american sport. Although it was made in the U.S.A. it was made by a Canadian doctor James Naismith. The sport goes even further back than this though. It was about 500 years ago and the Mexican Aztecs and Mayan people would play a similar sport where instead of a basketball they would use a decapitated skull of their defeated foes. the first basketball game that we play and know was on January 20th 1892. James Naismith made the sport for YMCA to play when it was cold in the winter. they would use two peach baskets on each side of the court. Some of the original rules were changes such as in the original sport they could not bounce the ball. there were originally 13 rules 9 of which have been modified and the rest have been disregarded. The first game consisted of 18 players with nine players to a team. They would use a soccer ball because the YMCA did not have the money to buy a ball. The first competitive leagues were all local games accept so me times they would travel to play other teams. Now people all over the world play Basketball because it is easy you do not need equipment accept a hoop and a ball. Football

The Sound Recording Amendment Act - 1401 Words

In 1971 The U.S Congress passed the Sound Recording Amendment to the 1909 Copyright Statue. Through this act, it was acknowledged that audio recordings were worthy of legal copyright protection. This was the beginning of a new era for the music industry. The Sound Recording Amendment was enacted due to the bootlegging of vinyl records in hope of preventing the coping of music. Coincidentally, the issue of bootlegging music remains unsolved. â€Å"Much of the animosity toward our existing copyright framework stems from the unpopular tactics of the record industry, which tries to enforce copyright laws to sustain an increasingly outmoded system.† With the introduction of the Sony Walkman in 1979, music became more limited in format while remaining extremely versatile and convenient. Eventually, the persistent Recording Industry Association of America (RIAA) was granted the right to earn taxes on every sale of a blank tape. Billy Joel released his 52 Street, the first CD released in the world, and began the launch of sales of the standard Compact Disc (CD). The 80s quickly became the most explosively successful decade in recording audio history due to the rapid replacement of tapes by consumers. The music industry continues to rise with the birth of the MP3 in 1990 followed by the introduction of the first major audio service by RealAudio. This form of obtaining music immediately skyrockets with popularity. The use of the Internet continues to serve the music industry usefulShow MoreRelatedEssay about Piracy Of Copyright1097 Words   |  5 PagesGovernor General of India. When Copyright Act 1911 came into existence in England, it became automatically applicable to India, being India an integral part of British Raj. This act was in force in the country until after independence when a new copyright act (the Act of 1957) came into effect in 1958. Thereafter the Act has undergone many amendments. The latest in the series is the 1994 Amendment, which came into force in May 1995. The Indian Copyright Act confers copyright on (i) original literaryRead MoreCopyright Infringement Of The Happy Birthday Song, Along With The Walt Disney Company s Lobbying Tactics1180 Words   |  5 Pagesprotections were infringement upon: (1) a copyright in the underlying composition and (2) a copyright in the sound recording. This is problematic as Blurred Lines did not infringe on the Actual Copying claim; jurors confused the underlying composition and sound recording for style, when style is not protectable copyright for music recordings. Copyright fails to determine composition and sound recordings in a Lay Listener Test, and give Thicke and William’s exclusive rights to their respective creations,Read MoreMusic Censorship1092 Words   |  5 PagesAlthough is clearly states in the first amendment that Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people to peaceably assemble, and to petition the government for a redress of grievances, censorship in America still exists in a big way. Music censorship is the term used to describe the act of editing, altering, or preventing the listener from hearing the musicRead MoreCopyright Laws and the Protection of Intellectual Properties922 Words   |  4 Pagesmade in order to further protect a persons intellectual property. In order for a work be eligible to be copyrighted it must fall into one of seven tangible or fixed categories. These categories include literary works, audio-visual works, sound recordings, musicals, pantomimes or choreography, pictorial/graphic/sculptural representations, and dramatic works. Architectural works became copyrightable in 1990. There are also several things that cannot be copyrighted. These limited things includeRead MoreThe History of Internet Piracy1122 Words   |  4 Pages in 1995. This technology allowed users to stream audio by clicking a link instead waiting for a whole song to download, but resulted in poor sound quality and the inability to save the streamed audio for later listening. From this came the innovation of the MP3 which is an audio format that uses compression to keep file sizes small while maintaining sound quality. Sameer Hinduja, Associate Professor in the School of Criminology and Criminal Justice at Florida Atlantic University, explains that t heRead MoreCommon Sense and the Constitutionality of the Texas Privacy Act 1012 Words   |  5 PagesRecently, there has been new legislation enacted called the Texas Privacy Act; commonly referred to as the drone bill. Debated under the premise of privacy, the drone bill is aimed primarily at the civilian hobbyist. Moreover, this legislation has no effect on the numerous types of governmental drones that We the People actually fear. Simply stated, the Texas Privacy Act is unjust, virtually unenforceable, and limits First Amendment rights. In 2012, news broke that one of the Dallas’ oldest businessesRead MoreShould Celebrities Have Their Right to Privacy?1557 Words   |  7 Pagescensus regard it as a threat to privacy (Right of Privacy Time). In September 25, 1789, the First Amendment protects people’s privacy of beliefs without government intrusion. The Fourth Amendment protects one’s person and possessions from unreasonable searches and seizures. On February 1, 1886 in Boyd v. U.S. Supreme Court recognized the protection of privacy interests under the Fourth and Fifth Amendments of the U.S. Constitution. In the 1890s, the legal concept of privacy in the United States sketchesRead MorePolicy Identification And Explanation Of The Ag Gag Law1411 Words   |  6 Pagesexpress consent or pursuant to judicial process or statutory authorization, makes audio or video recordings of the conduct of an agricultural production facility’s operations. This basically states that under the law, it’s a crime to make undercover recordings or gain employment under false pretenses at a factory farm. By having this law, animal cruelty findings on farms can’t be found since undercover recordings can’t be made. This law also takes away certain rights from people like freedom of speechRead MoreThe Case Of Holder Vs. Beverly Enterprises Texas, Inc. Essay1693 Words   |  7 PagesCourt cases like Martha Bull’s who reads â€Å"Greenbrier Nursing and Rehabilitation Center had been negligent in treatment of Martha Bull, 76, who died at the nursing home April 7, 2008 after staff failed to act on a doctor s orders to get her transferred to a hospital emergency room for treatment of severe abdominal pain,† are one of the many that support this disturbing stigma. Something as simple as a competent health provider, that was willing to see a task out into its completion could have beenRead MoreCost of Free Music Do wnloading Essay1028 Words   |  5 Pagesnetworks† (Students). Downloading music for free is very costly to the music industry; it violates domestic and international laws; and you become more vulnerable to computer attacks. As a consequence of global and U.S.-based piracy of sound recordings, the U.S. economy loses $12.5 billion in total output annually. Output includes revenue and related measures of economic performance (Siwek). Businesses that produce, sell and advertise music are forced to go into bankruptcy, lay off employees

Smart Recommendations

Question: Write report on howIndian footwear brand Relaxo can penetrate into the Brazilian footwear industry. Answer: 1. Summary The report details the various options through which the Indian footwear brand Relaxo can penetrate into the Brazilian footwear industry. The company has a competitive edge with its branding, high quality footwear, reasonable pricing and efficient marketing strategies (Mukherjee and Das, 2014). However, to enter a new geographical location, it is key to understand all possible modes of business in the country and how well each of this would work. The report explores through choices such as establishing an agency in Brazil, directly entering the market, trying to set up a joint venture with a well-established local company and making use of their existing network, acquiring a substantial footwear company that is local to Brazil. Each of these options is considered in the report and a detailed explanation of the pros and cons of choosing a method of penetration is discussed along with the implementation method. The concept of taxation is also taken into consideration, to understand how the same is affects the various choices. 2. SmartRecommendations 2.1 Specific The Goal in this case is extremely specific. It is to introduce Relaxo footwear to the Brazilian footwear industry. The requirement here is to globalize the company in the untouched market of Brazil. The company has accumulated a tremendous success in India and hence would like to expand into Brazil, as the developing population of Brazil also prefer inexpensive quality footwear. Collaborating with a local company to enter into the market would be a beneficial idea for Relaxo (Georgiev, 2010). 2.2 Measurable The collaboration of Relaxo with a local company fulfills reasons such as globalization and increase in revenue. In India, Relaxo has grown up to be a million dollar company in a short span. Though the same is not expected in a new geography, the company aims to sell at least hundred thousand footwear pieces in its first year of collaboration making a profit close to 1 million dollars through appropriate marketing strategies. 2.3 Achievable The goal to penetrate a new geography has already been accomplished by several companies in the footwear industry or otherwise (Doraszelski, 2014). These companies can be a guidance to Relaxo in understanding the marketing strategies to be adopted to achieve its goal. 2.4 Result-oriented With the advancement in transportation and technology, the current market is in the best condition to globalize (Lane, 2013). The idea is worthwhile when the right strategies are applied and a proper local company is chosen to collaborate with 2.5 Time-bound Everything takes time and hence Relaxo has to be patient to become famous in Brazil. Even though the company provided quality and cheap footwear, it takes significant time to overcome the already established brands. The company may require at least six months to be a recognizable brand and two years to ace the market if all the other conditions remain favorable. 3. References Doraszelski, U., Lewis, G. and Pakes, A., 2014. Just starting out: Learning and price competition in a new market. Working paper, Harvard University. Georgiev, V. (2010). Modeling Defense Acquisition Strategy. Connections: The Quarterly Journal, 9(4), pp.53-68. Lane, P.R., 2013. Financial globalisation and the crisis. Open Economies Review, 24(3), pp.555-580. Mukherjee, S. and Das, P. (2014). Criteria for customer agglomeration for a new footwear retail: a case study of a regional footwear brand in India.