What Is The American Consumers Potential Sports Ticket...

LIST The list selection chosen is the American Consumers: Potential Sports Ticket Buyers. I chose this list because it relates to the category of sports fans that are involved with the upcoming events of the Fall sports season. The list fits my search criteria as it can be used to target potential ticket buyers with products that Miles Kimball offers. These fans are preparing for the season as is right around the corner, so they will want to match their gear with the sporting event that they are attending. Ordering through the Miles Kimball catalog gives the fans a source to buy authentic merchandise with the added convenience. The first reason that the list is chosen relates to the source being a direct response list. This allows Miles†¦show more content†¦The list being updated monthly shows that everything is up to date with high quality content and relevant financial statements. The recent financial statements and quality show that the list will be informative, credible, and useful. The monthly updates might be more expensive as they provide information that is most relevant to what Miles Kimball is looking for. Also, having a list that is updated less frequently may hurt the company in the long run as the information is outdated and irrelevant in the current mailing. SELECTS The first select chosen is the customer base of gender, 5.00/M extra. I chose this select because there is a strong relation of more men to women liking sports as it is listed at 80% male and 20% female (Kantar, 2017). The select represents a broad majority of people rather than trying to figure out several complex demographics like how many of each senior citizen, young adult, children, etc are sports fans. The 80/20% is a clear amount of people to allocate resources that will have a positive effect on the return on invest versus trying to figure out how many catalogs to mail out to the multiple demographics. This select is both cost and time efficient as there are only two categories to consider that involve all age groups, rather than deciding on which exact group would yield the greatest return. The final select chosen is the geography of the sports fans at 5.00/M extra. The geography of a consumer plays a bigShow MoreRelated Armchair Economist book report Essay1090 Words   |à ‚  5 Pagesto national theories. Landsburg talks about the power of incentives in his first chapter. What he is referring to is how incentives drive peoples decisions to do things in life. He makes an analogy that Seatbelts kill. This statement refers to the added protection one gets from wearing a seatbelt, which will entice someone to take greater risks while driving a vehicle. 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